The situation
Ad costs were creeping up. Coupons leaked. Reward follow-ups cluttered support. A clean-beauty brand (AOV ~₹1,300) needed a low-CAC channel that felt premium.

The bet
“Let’s turn happy customers into gift-givers.”
Referbro went live in minutes. WhatsApp sharing on the Thank-You page made it easy to refer a friend. No codes. Friend discount applied automatically at checkout.

The offer

• Friend: 10% OFF first order

• Referrer: a gift (e.g., travel-size serum + cleanser duo) shipped after the return window

• MOV: ₹899 to protect margins

How it worked

1. Buyer shares a WA link from the Thank-You page.

2. Friend taps → lands on a welcome page → discount auto-applies.

3. Order clears the return window.

4. Referbro triggers the gift fulfillment for the referrer—no tickets, no manual steps.

What happened in 45 days

• 7.2% of referred clicks became purchases

• 4.9% of monthly orders came from referrals

• Fraud stayed <1% with filters

• Support tickets about rewards dropped

Why it worked
Gifts felt special and on-brand. WA made sharing natural. Automated checks kept quality high. Finance stayed clean—no cash disbursements.

Customer voice

“Gifting turned referrals into mini unboxings—great for loyalty and social proof.” — Aishwarya, Head of Growth