Parents drove 3.4% sales for Baby Care

Arjun

The situation
Parents lean on community chats. Ads felt intrusive; coupons were inconsistent.

The bet
“Make sharing in parent groups effortless—and keep rewards simple.”
Referbro enabled WhatsApp sharing from Thank-You and captured non-buyers with a homepage “Refer & earn.”

The offer

  • Friend: ₹100 OFF

  • Referrer: ₹120 store credit (or cashback—brand chose credit for LTV)

  • MOV: ₹799

How it worked

  1. Parent shares the link in a family/parent WhatsApp group.

  2. Friend taps → welcome page → discount auto-applied.

  3. Order clears returns.

  4. Store credit is issued automatically; no chasing support.

What happened in 30 days

  • 6.1% of referred clicks became purchases

  • 3.4% of monthly orders via referrals

  • WhatsApp group posts doubled reach; fewer payout tickets

Why it worked
Community context + low friction + predictable, flat costs.

Customer voice

“Flat fees + automated rewards = less admin, more growth.” — Sarthak, CEO