Parents drove 3.4% sales for Baby Care
Arjun
The situation
Parents lean on community chats. Ads felt intrusive; coupons were inconsistent.
The bet
“Make sharing in parent groups effortless—and keep rewards simple.”
Referbro enabled WhatsApp sharing from Thank-You and captured non-buyers with a homepage “Refer & earn.”
The offer
Friend: ₹100 OFF
Referrer: ₹120 store credit (or cashback—brand chose credit for LTV)
MOV: ₹799
How it worked
Parent shares the link in a family/parent WhatsApp group.
Friend taps → welcome page → discount auto-applied.
Order clears returns.
Store credit is issued automatically; no chasing support.
What happened in 30 days
6.1% of referred clicks became purchases
3.4% of monthly orders via referrals
WhatsApp group posts doubled reach; fewer payout tickets
Why it worked
Community context + low friction + predictable, flat costs.
Customer voice
“Flat fees + automated rewards = less admin, more growth.” — Sarthak, CEO