About Referbro

Why we built Referbro

We kept seeing the same pattern in conversations with D2C founders: paid CAC rises, attribution gets messier, and referral flows leak.

Brands know their customers love them — but turning that love into measurable acquisition? That's where things break down. Referral links get buried in emails nobody opens. Coupon codes end up on deal sites. Attribution is a black box.

Referbro is our attempt to fix that. We built a referral and affiliate platform designed for how Indian consumers actually behave: sharing on WhatsApp, expecting effortless experiences, and responding to cashback over discounts.

The goal is simple: make owned acquisition (referrals, affiliates) as measurable and scalable as paid acquisition — without the commissions eating your upside.

What we believe

What makes us different from what makes you different

WhatsApp-first behavior

Indians share on WhatsApp, not email. Our referral flows are built for how people actually communicate.

Measurable attribution

Every share, click, and conversion is tracked. You know exactly what's working.

Margin-safe rewards

Rewards should drive growth, not eat into your margins with coupon leakage.

No commission pricing

Your referral-driven revenue stays 100% yours. We charge flat fees, not percentages.

Fraud controls from day one

Self-referrals, duplicate abuse, and suspicious patterns are blocked automatically.

Flexible Rewards

Offer cashbacks, store credits, discounts, or gifts — all automated.

Team

Arjun Vijayan

Arjun Vijayan

CEO

Arjun's got 8+ years of cracking data puzzles in retail, e-commerce, and consumer brands. A VIT Vellore grad, he turns numbers into growth moves, helping brands win with smart, data-backed decisions.

KP

Kartikey Pandey

CTO

Kartikey, an IIT Roorkee grad, has 5 years of experience building and scaling tech at Microsoft, Rubrik and Coverforce. A sharp problem-solver, he makes complex systems work like a charm.

Ready to grow with referrals?

Let's talk about how Referbro can help your brand.

Frequently Asked Questions

Referbro is a referral and affiliate platform built specifically for Shopify brands in India. We make it easy to turn customers into advocates with WhatsApp-first sharing, auto-apply discounts, and clean attribution.
D2C brands on Shopify who want to reduce CAC through word-of-mouth. Whether you're a beauty brand, fashion label, or wellness company — if your customers love your product, they can help you grow.
Three things: WhatsApp-first sharing (designed for how Indians actually communicate), no commission pricing (flat fees, your upside is yours), and fraud controls from day one.