How to Build a Referral Program That Actually Works
Most referral programs fail. Not because referrals don't work — but because the programs are designed wrong.
The Problem with Traditional Referral Programs
Traditional referral programs assume customers will:
- Open their email
- Copy a referral code
- Send it to friends via... email?
In India, this flow is broken from step one. Your customers live on WhatsApp.
WhatsApp-First Referral Design
Here's what actually works:
1. One-Tap Sharing
The share button should open WhatsApp directly with a pre-filled message. No copying, no friction.
2. Auto-Apply Discounts
When the friend clicks the link, the discount should auto-apply at checkout. No codes to remember.
3. Instant Gratification
Cashback works better than discounts. Store credit works better than percentage off. Make the reward tangible.
Common Mistakes to Avoid
- Hiding the referral program: Put it post-purchase, not buried in account settings
- Weak rewards: 5% off isn't compelling. ₹100 cashback is.
- No tracking: If you can't measure it, you can't improve it
Next Steps
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