Affiliate Commission Planner

Plan your affiliate commission structure to maximize partner performance while protecting margins.

Configure your program

₹
Affiliate mix:
new%
growing%
top%

New

0–9 orders/month

%
1%30%

Growing

10–24 orders/month

%
1%30%

Top

25+ orders/month

%
1%30%

* Set a higher rate only for affiliates who drive more orders.

Projected Results

Orders/mo: 50

Gross Revenue

₹1,25,000

Total Commissions Payout

₹12,375

Net Monthly Revenue

₹1,12,625

Effective Rate

9.9%

Cost / Order

₹248

* Estimates based on your inputs. Actual results vary by category, offer quality, and affiliate performance.

How this planner works

1

Revenue Calculation

AOV × Affiliates × Orders per affiliate / month.

2

Weighted Rate

Based on Affiliate Mix (%) across performance tiers.

Key Assumptions

1
Net revenue excludes product cost, shipping, and taxes.
2
Weighted by Affiliate mix (%) across New/Growing/Top.
3
Effective rate is incentive spend per successfully converted order.

How to use this tool

1

Enter your expected scale

Input your AOV and target number of affiliates.

2

Design your tiers

Adjust commission rates for different performance levels.

3

Optimize your mix

Tweak the affiliate mix to stay within your margin targets.

Why this matters for affiliate

Planning is great, but real data is better. Referbro gives you actual attribution from day 1.

Learn about affiliate

Frequently Asked Questions

Most D2C brands start around 8–12% for affiliates and increase it for top performers. The right rate depends on your margins and whether you pay in cash or store credit.
Yes—use performance tiers so higher rates unlock only when an affiliate drives more orders. This keeps your payouts fair and motivates consistent sales.
Keep a base rate for low volume, then raise commissions only for higher order bands. Track your effective commission rate so your total payout stays within a target % of revenue.
It’s the weighted average of your tier rates based on what % of affiliates fall into each tier. This tool calculates it automatically using your “Affiliate mix (%)”.
Yes—many D2C brands use store credit to protect margins and drive repeat purchases. If you use store credit, treat it like a cost and set rates that still keep net revenue healthy.

Ready for real data?

Planning is great, but real data is better.
Referbro gives you actual attribution from day 1.

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