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Referrals are customer-to-friend sharing for a reward; affiliates are partners/creators promoting for commission.

They can reduce blended CAC when rewards are tied to incremental conversions and guarded by eligibility + caps.

Links typically win because they reduce friction, support auto-apply experiences, and avoid code leakage.

Start with a simple structure: referee incentive that drives conversion + referrer/affiliate reward that fits your contribution margin.

High-intent moments: post-purchase/thank-you, post-delivery WhatsApp/email, account menu, and a persistent site entry point.

After the return/cancellation window to prevent paying on refunded orders and keep reconciliation clean.

Yes—by customer segment, collections, AOV thresholds, first-order-only rules, or per-affiliate commission %.

Use guardrails: self-referral blocking, order validation before approval, limits per customer/device, and policy checks.

Clicks → conversions → revenue, AOV, LTV lift

Launch is quick once offer + touchpoints are set; meaningful trends usually show after a few weeks of volume.