Referral ROI Calculator

Calculate the potential return on investment from your referral program based on your current metrics.

Input your metrics

₹
%
1%35%
%
1%30%
%
5%30%

Estimated Results

Leads/month: 400

Monthly referral orders

20

Monthly referral revenue

₹30,000

Reward cost

₹3,000

Net monthly revenue

₹27,000

Effective CAC

₹150

Your CAC input: ₹300

Annual potential

₹3,24,000

* Estimates based on industry benchmarks. Actual results vary by category, offer quality, and brand positioning.

How this calculator works

1

Monthly orders × Share rate

Calculates how many potential referral leads you generate.

2

Referral leads × Conversion rate

Determines the actual referral orders and total revenue.

Key Assumptions

1
Share rate: % of monthly customers who share a link at least once.
2
Conversion rate: % of referral leads that convert into orders.
3
Reward cost: Payout per order as AOV% or fixed INR.

How to use this tool

1

Enter your current metrics

Fill in your AOV, monthly orders, and share rate.

2

Adjust the assumptions

Tweak conversion estimates based on your business.

3

See your potential ROI

Get an estimate of what referrals could mean for you.

Why this matters for referral

Planning is great, but real data is better. Referbro gives you actual attribution from day 1.

Learn about referral

Frequently Asked Questions

It's the % of your monthly buyers who share a referral link at least once via WhatsApp, SMS, or other channels.
Many brands start with 10–20%. We recommend starting conservative and adjusting after 2–4 weeks of live data.
The common starting range is 2–5%, highly depending on your product category and the attractiveness of the offer.
Yes. It automatically subtracts the reward/discount cost from the total revenue to show your net monthly revenue.
It's your reward cost per referred order—essentially your incentive spend per successfully converted referral.
Trigger sharing at high-intent moments like post-purchase or post-delivery, and ensure sharing is 1-tap on WhatsApp.
% rewards work well for higher AOV brands; fixed ₹ rewards keep your reward spend predictable and clear.
No—these are projections based on your inputs. Actual results depend on audience loyalty, offer strength, and UI placement.

Ready for real data?

Planning is great, but real data is better.
Referbro gives you actual attribution from day 1.

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