The situation
Parents lean on community chats. Ads felt intrusive; coupons were inconsistent. A baby care brand needed a way to penetrate parent communities without feeling like spam.
The bet
"Make sharing in parent groups effortless—and keep rewards simple."
Referbro enabled WhatsApp sharing from Thank-You page and captured non-buyers with a homepage "Refer & earn" widget.
The offer
- Friend: ₹100 OFF first order
- Referrer: ₹150 store credit (brand chose credit to drive LTV)
- MOV: ₹1100 to protect margins
How it worked
- Parent shares the referral link via WhatsApp in a family or parent community group.
- Friend taps the link → lands on a dedicated welcome page → discount auto-applied at checkout.
- Order clears the return window (automated verification).
- Store credit is issued automatically to the referrer—no support tickets required.
What happened in 30 days
- 6.1% of referred clicks became purchases
- 3.4% of monthly orders were driven via referrals
- WhatsApp group posts doubled organic reach
- Significantly fewer payout-related support tickets
Why it worked
Community context provided trust, while low-friction WhatsApp sharing made it natural. Predictable, flat costs kept finance teams happy.
Customer voice
"Flat fees + automated rewards = less admin, more growth. It's the most frictionless referral tool we've used." — Sarthak, CEO