The situation
Ad costs were creeping up. Coupons leaked. Reward follow-ups cluttered support. A clean-beauty brand (AOV ~₹1,300) needed a low-CAC channel that felt premium.
The bet
"Let's turn happy customers into gift-givers."
Referbro went live in minutes. WhatsApp sharing on the Thank-You page made it easy to refer a friend. No codes. Friend discount applied automatically at checkout.
The offer
- Friend: 10% OFF first order
- Referrer: a gift (e.g., travel-size serum + cleanser duo) shipped after the return window
- MOV: ₹899 to protect margins
How it worked
- Buyer shares a WA link from the Thank-You page.
- Friend taps → lands on a welcome page → discount auto-applies.
- Order clears the return window.
- Referbro triggers the gift fulfillment for the referrer—no tickets, no manual steps.
What happened in 45 days
- 7.2% of referred clicks became purchases
- 4.9% of monthly orders came from referrals
- Fraud stayed <1% with filters
- Support tickets about rewards dropped
Why it worked
Gifts felt special and on-brand. WA made sharing natural. Automated checks kept quality high. Finance stayed clean—no cash disbursements.
Customer voice
"Gifting turned referrals into mini unboxings—great for loyalty and social proof." — Aishwarya, Head of Growth