The situation
CPMs were rising, discount codes were leaking on coupon sites, and manual reward payouts were eating up operative time. The brand needed a way to scale word-of-mouth without the administrative headache.
The bet
"Let fans do the talking—and automate the rest."
Referbro added WhatsApp sharing on the Thank-You page and a persistent "Refer & earn" widget on the homepage. Discounts were auto-applied at checkout, and fraud filters were enabled.
The offer
- Friend: 12% OFF first order
- Referrer: ₹175 cashback (issued after return window validation)
- MOV: ₹1,199 to ensure margin protection
How it worked
- Customer shares a personalized referral link from the Thank-You page.
- Friend taps the link, lands on a welcome page, and checks out with 12% OFF auto-applied.
- Once the return window closes, Referbro validates the order.
- Cashback is issued automatically to the referrer via the chosen method.
- Built-in fraud checks block self-referrals and generic abuse.
What happened in 60 days
- 3.6% of monthly orders derived directly from referrals
- Referral share trending toward 6–8% with periodic email reminders
- Fraud rate maintained at <0.5%
- Significant reduction in finance reconciliation time
Why it worked
Frictionless mobile sharing combined with automatic rewards and strong guardrails created a high-trust, low-effort environment for both the brand and its customers.
Customer voice
"Our customers became our best evangelists—all without increasing our ad spend. The automation is a game changer for our operations team." — Zaid, Retention Manager