The situation
Ad spend had plateaued, and post-purchase sharing was extremely low. Additionally, processing reward payouts manually was slow and created a significant burden on the operations team.
The bet
"Make it effortless to refer—and pay real money when it works."
Referbro went live in minutes with WhatsApp sharing on the Thank-You page. The friend discount was set to apply automatically at checkout, eliminating the need for codes.
The offer
- Friend: 10% OFF first order
- Referrer: ₹200 cashback (credited automatically after return window)
- MOV: ₹1,099 to protect margins
How it worked
- Buyer taps "Share" on the Thank-You page after a successful purchase.
- Friend lands on a dedicated welcome page; the 10% discount auto-applies at checkout.
- Once the order clears the return window, Referbro validates the referral.
- Cashback payout is triggered automatically—no manual spreadsheets or support tickets required.
What happened in 30 days
- 7.8% of referred clicks converted into successful purchases
- 3.9% of total monthly orders were attributed to referrals
- Total support load related to payouts dropped to near-zero
Why it worked
Cashback felt tangible and valuable to customers; WhatsApp made sharing frictionless and natural; and the auto-apply discount removed the leakiness of traditional codes.
Customer voice
"Cashback made the reward feel real, and WhatsApp sharing did the rest. Referbro transformed our referral program from a chore into a growth engine." — Akshay, CEO