Referral Offer Generator

Generate 3 referral offer recommendations tailored by industry and AOV band with launch-ready assets.

Configuration

₹

Recommendations update automatically based on your AOV.

Industry Benchmarks

Gross Margin

65%

Return Risk

Low

Pro Strategy

Beauty customers share naturally – a new serum or skincare routine is conversational. High margins allow for attractive tiered gifts.

Safe / Conservative

Friend getsRs. 200
Referrer getsRs. 150

Protects margins while ensuring basic referral loop.

Highest Confidence

Recommended / Balanced

Friend getsRs. 250
Referrer getsRs. 150

The 'Sweet Spot' for growth vs. unit economics.

Growth Push / Aggressive

Friend getsRs. 300
Referrer getsRs. 200

Maximum viral push. Best for new collection launches.

Execution Guidelines for Beauty & Personal Care

Reward Mechanics

Referrer Reward

Gifts or Store credit

Friend Reward

Discount % or Flat discount auto applied at cart

Timing & Verification

Link sent D+3 post-delivery; Reward issued D+5

Recommended Channels

Thank-you pageOrder trackingWhatsApp (D+3)Email (D+5)QR codes

Launch-ready Assets

WhatsApp / SMS Copy

"Hey! Found this great brand for Beauty & Personal Care. Use my link to get Rs. 250 OFF your first buy. Enjoy!"

How this generator works

1

Industry & AOV Calibration

Matches your brand metrics against verified reward matrices.

2

Tiered Logic

Calculates 3 levels of aggressive offers based on margin safety.

Key Assumptions

1
Gross margin is estimated based on industry averages.
2
Reward cap is targeted at 8-12% of total AOV.
3
Recommendation assumes WhatsApp-first sharing for maximum conversion.

How to use this tool

1

Input your business details

Select your industry, currency, and enter your AOV.

2

Compare offer tiers

Review the Safe, Recommended, and Growth Push options.

3

Copy launch assets

Use the ready-to-use copy and rules for your referral program.

Why this matters for referral

Planning is great, but real data is better. Referbro gives you actual attribution from day 1.

Learn about referral

Frequently Asked Questions

Recommendations are based on industry-specific gross margins, return risks, and typical customer behavior patterns in the Indian and US D2C markets.
Safe tiers focus on margin protection. Recommended tiers balance growth and profitability. Growth tiers maximize viral coefficient and referral volume.
Industries like Fashion have high returns, requiring store credit rewards. Beauty has high natural virality, allowing for tiered gift rewards to work better.
For AOVs under Rs. 1000, fixed amounts often feel more substantial. For higher AOVs, percentage discounts can be more motivating for the "Friend".

Ready for real data?

Planning is great, but real data is better.
Referbro gives you actual attribution from day 1.

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