WhatsApp Flow Optimiser

Map your WhatsApp touchpoints, detect communication collisions/gaps, and identify the optimal window for referral asks.

Your Communication Stack

Select which messages you currently send to mapping your flow.

Abandoned cart reminder

Pre-purchase

Standard Timing: 1-4 hrs after cart

COD confirmation / reminder

Post-purchase

Standard Timing: Immediate / D+1

Order packed / processing

Fulfilment

Standard Timing: D+1

Shipped / tracking link sent

Fulfilment

Standard Timing: D+1 to D+2

Out for delivery

Fulfilment

Standard Timing: Day of delivery

Delivered

Fulfilment

Standard Timing: Day of delivery

Delivery exception / delay

Fulfilment

Standard Timing: When triggered

Review / feedback request

Post-delivery

Standard Timing: D+2 to D+3

Referral ask

Post-delivery

Standard Timing: D+3 to D+7

Reorder / replenishment nudge

Retention

Standard Timing: D+14 to D+30

Awaiting Input

Select your current communication touchpoints from the sidebar to start the optimization process.

How this optimiser works

1

Touchpoint Mapping

Select your current automated messages and their firing times.

2

Collision & Gap Detection

Automatically identifies overlapping messages and communication dead zones.

3

Referral Insertion

Recommends the highest-impact day to trigger your Referbro referral ask.

Key Assumptions

1
Baseline: Assumes a standard Shopify post-purchase lifecycle.
2
Collision Rule: Flagging any messages firing within 24 hours of each other.
3
Dead Zone Rule: Flagging any communication gaps longer than 7 days post-delivery.

How to use this tool

1

Select your active touchpoints

Check the boxes for all WhatsApp messages you currently send.

2

Set your firing times

Use the dropdowns to specify when each message is sent (e.g., D+1, D+3).

3

Review issues and optimized flow

Check the issues summary and follow the recommended vertical timeline.

Why this matters for referral

Planning is great, but real data is better. Referbro gives you actual attribution from day 1.

Learn about referral

Frequently Asked Questions

A collision occurs when a customer receives multiple automated messages on the same day, leading to spam fatigue and higher opt-out rates.
A dead zone is a gap (typically 7+ days) where the brand stops communicating with the customer after delivery, missing out on high-intent referral or reorder windows.
The best time to ask for a referral is usually 2–3 days after delivery or immediately after a positive product review is received.
This is a strategic audit tool. Once you have the optimized timeline, you can manually update the firing rules in your WhatsApp automation platform (e.g., Wati, Yellow.ai, etc.).

Ready for real data?

Planning is great, but real data is better.
Referbro gives you actual attribution from day 1.

Install on ShopifyBook a demo