Free Shipping Threshold Analyser

Run three simultaneous checks on your free shipping threshold — profitability, nudge zone, and revenue opportunity — in 2 minutes.

Your Shipping Setup

Enter your numbers to run the three simultaneous threshold checks.

Brand's blended average order value

Rs.

What you pay per shipped order on average

Rs.

Blended gross margin across your catalogue

%

Used for revenue opportunity calculation

Enter 0 if you don't currently offer free shipping

Rs.

All calculations run client-side. No data is stored.

Awaiting Input

Fill in your shipping setup on the left to start the threshold analysis.

How this analyser works

1

Profitability Check

Checks if your threshold generates enough incremental margin to cover shipping.

2

Nudge Zone Check

Determines if your threshold is 15–30% above AOV — the sweet spot for cart stretching.

3

Revenue Opportunity

Estimates incremental monthly revenue if you move to the recommended threshold.

Key Assumptions

1
Nudge zone is 15–30% above AOV — a well-established D2C benchmark.
2
Default stretch rate is 15% — conservative. Adjust with the slider.
3
Recommended threshold is AOV × 1.20, rounded to the nearest Rs. 50.

How to use this tool

1

Enter your numbers

Fill in your AOV, shipping cost, gross margin, monthly orders, and current threshold.

2

Click Analyse

Run the three simultaneous checks to see your threshold verdict.

3

Adjust the slider

Drag the stretch rate slider to model different revenue scenarios in real time.

Why this matters for referral

Planning is great, but real data is better. Referbro gives you actual attribution from day 1.

Learn about referral

Frequently Asked Questions

The nudge zone is 15–30% above your AOV. A threshold here is close enough that customers are motivated to add one more item to qualify, without being so high it feels unreachable.
It means your current threshold doesn't generate enough incremental margin to cover the shipping cost you absorb — you're losing money on every free shipping order.
The stretch rate is the % of your monthly customers who increase their cart value to qualify for free shipping. 15% is a conservative D2C estimate — adjust the slider to model optimistic or worst-case scenarios.
This is the midpoint of the 15–30% nudge zone, rounded to the nearest Rs. 50 for clean presentation. It sits high enough to cover shipping margin but low enough to motivate stretching.

Ready for real data?

Planning is great, but real data is better.
Referbro gives you actual attribution from day 1.

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